Geotagging as a concept isn’t a new phenomenon. It has been around for nearly two decades and started to feature in web development 10 years ago. It’s worth noting that geotagging is no longer a novelty but has become a necessity.

The average internet user is becoming savvier by the day. That means there is increased specification and sophistication with what they search on the internet. Ideally, someone would want to narrow down the searches to the most relevant. Having geotags can help search engines to show the most relevant search results based on geographical information that has been provided.

For a business owner, not ranking on the first page of search results could mean that customers might never get to see your website.

Even though search engines use different metrics to rank results, the majority of them will use Metadata such as geotagging so as to present the most relevant results to the searcher.

You run a plumbing business in San Diego. You’ll not be concerned about finding potential clients in New York since it’s a local business. That means the searches relating to your business need to have a local intent if you’re to get any leads. Search engines will use location information that is on your website so as to connect it with the user’s query. Those sites with clear Meta including geotagging are likely to rank higher because they’ve been optimized and search engines are certain about the location of the business. With geotagging, it’s possible to put the crucial information about your location in one place.